#FreeEse: Child marriage and the outcomes of cultural disrespect

Yesterday, the Punch published a report about the abduction and forced marriage of 14-year-old Ese Oruru. According to The Punch, “In August 2015, Ese, then 13, was abducted by one Yinusa and taken to Kano, where he converted her to Islam and married her.” The Punch also reports that Ese’s mother, Mrs. Rose Oruru, journeyed to Kano in an effort to get her daughter back, but returned to Bayelsa empty handed.

According to an unnamed source in the Punch report, the primary reason for not releasing the girl is because she voluntarily converted to Islam and had been married to her alleged abductor. I found this marriage excuse for abetting an act of criminality rather repugnant. It stinks! Every member of the community involved in the process should be made to face the law.

Let’s speak about how marriages are contracted across most of the South South of Nigeria.

Marriage is a multi-step process, including first a “knocking of door”, where the groom’s family officially visit the bride’s to indicate their interest in a young lady. This is where the bride’s family gives a yes or no answer to the proposal.

Once a yes vote is received, the family of the bride will have a list of gifts issued to the groom’s family. A second (smaller) meeting is then held, where the bride-price and list is accepted. A gift giving ceremony may be held along with the traditional marriage, or held as a separate ceremony.

These many steps ensure a marriage is contracted between two families, and not between two young people. Most churches would not even conduct a Christian marriage without the couple having first fulfilled the traditional rites.

In the case of Ese Oruru, this established marriage process was grossly ignored. The acceptance of a marriage between Mr Yinusa “Yellow” and Ese, a minor, without due consultation with her family, by the Sharia Council in Kano doesn’t just show a miscarriage of law and justice, but deeper disrespect and possibly disdain for the culture of Ese’s people.

This abduction for marriage case speaks to deeper issues of disregard for other cultures, something the Emir of Kano has recently accused “Southerners” of. I expect there should be respect for the fact that where Ese comes from, they do not consider a girl ready for marriage until much later in life?

In what world is it permissible for a young man to show up with a young woman and marry her without questions asked? Who are the parents of the man, and how could they accept a child brought as a wife from distant lands, without seeking to meet her parents? How is this different from the abduction and forced marriage of the Chibok girls and other unfortunate young women by Boko Haram? It has also been reported by the police that the case may possibly be that of elopement. In which case, the child is a minor, and according to the constitution, her marriage should be null and void, and she should have been immediately returned to her parents. The adult man should also have been arrested and charged for trafficking.

That the guards at the emir’s palce reportedly refused Ese’s mother the right to meet with her daughter also shows a deep disdain. Even where a culture exists, intermarriage is known as the ultimate catalyst for cultural compromise, no?

So far, the Inspector General of Police, Sunday Arase, has said only the Emir has the power to release the girl. The Emir on the other hand has stated he’d already ordered the release of the girl, with a letter to prove it. Is the culture of Kano superior to the Ijaw culture from Bayelsa, so much that a child is taken from the parents without permission – with attempts to get said child back being refused for cultural reasons?

This development leaves deep, complicated questions unanswered. For example, what is the role (and possible complicity) of the police in this matter? Is the culture of Kano superior to the constitution. I say culture because in my understanding of Islam, a woman cannot be married without parental consent, hence even by Islamic interpretations, there was no marriage between Ese and Yinusa.

It’s also important to note that the abduction preceded the alleged conversion. It is also imperative to ask if proselytizing to a minor, with a view to conversion, without parental consent is allowed. (I have deliberately decided to not discuss the suspicion that the girl was taken under the influence of marabout’s charms.)

I’m glad that Ese’s parents are keeping their head up, and seeking a legal resolution, while clearly expressing they don’t want this case to degenerate into a tribal issue. But it probably would be, if the authorities do not act decisively. We cannot build a united Nigeria, if we don’t all respect our diverse cultures and customs.

Unfortunately, even if Ese is released, the emotional trauma may never leave her. Should the marriage be successfully annulled, but her abductor had, God forbid, consummated the marriage, the statutory rape remains. Will justice be done, having seen how the entire community collaborated to protect the abductor and the unholy union? A child would have been defiled on the altar of cultural superiority.


#ThankASoldier: It’s good to tweet, but better to act!

The narrative for us is rather simple: our soldiers are the only buffer between the insurgency and us. Without them, our ‘normal’ city lifestyles would probably be gone. The sacrifice of the military men and women have allowed us retain our way of life.
While planning for this campaign, we planned for some negative feedback. Thankfully, it came yesterday. The main accusation was that the promoters of #ThankASoldier (mostly, me) never supported the military pre-May 29, when the new government got into office.

Disclaimer (sort of)

This blog is not for those people – it’s for the people who truly want to show their appreciation to our soldiers, to keep eyes on the ball, and not be distracted from doing a truly noble thing.

So let’s address the accusations as they came:

Basically a request to update this

So you didn’t feel shame when BH released videos of their fighters strolling in the barracks? Of course the following tweet showed clearly that the tweet was asking for better leadership for the war, but hey!

Screen Shot 2015-12-03 at 3.23.22 PM


Next one

English grammar people. You should learn it. “I will never forgive those soldiers on Falomo” simply means I will never forgive seeing soldiers on Falomo.

OccupyNigeria, whatever the reasons, was a peaceful protest. Then soldiers were deployed, with orders to shoot at civilians who tried to resume the protest. The protesters were unarmed, and the constitution allows protests. Asking soldiers to shoot at unarmed, non-rioting citizens is unforgivable.


But let’s not get it twisted

Another accusation

Very cute. Thankfully, our old friend, context, didn’t die in the war.


Obviously, my patriotic friends lifted just one tweet, so they could knock it out of context. A soldier was knocked down while illegally driving on the BRT lane. Soldiers then came out rioting, burning things and beating up civilians who tried to film.
Because of our history of military rule, our army hasn’t had a good reputation. If the army is trying to improve that reputation, and get support from civilians, soldiers beating up people on the street doesn’t help that cause, or does it?
My words may have been harsh, but asking the army to protect it’s image is real support for troops. They need it.

It’s not over till there’s an accusation of political motivation

Silly question, but I’ll humour. I’ve never met Lai Mohammed, don’t think I want to.

But this took the cake


And this lovely point of order too.


I agree. So I pulled a selection of my tweets from 2014, the year I believe, Buhari took over



I believe visiting troops is good for morale. We’ve seen how the visits by the new Army Chief has lifted morale. If Buhari doesn’t visit the troops during the military remembrance week, he should be chewed out.



Look away now


By the way, my friend Ken, is a big GEJ supporter. Oops!


So I have a problem with the big bosses, eh? I should watch leaders treat them like dirt?


Remember Baga?


Small advise is why you’re angry


Yesterday, I learned a new word, ‘denigrate’. I believe that’s what GEJ’s NSA was doing when he called the fighting troops cowards.


See, eh, I don’t think the military should be involved in the political process at all


Remember when Mubi fell?


Again, it’s about the troops, not the politics

I know they think they did, but #WeTriumphStill team didn’t patent patriotism.

And I did visit. Yeah, I know, it’s hard to believe that an unpatriotic, army-hating, politically motivated moron like me would do that, while real patriot exercised Twitter fingers.

But then, I looked at these tweets, and realised “Oh wait, GEJ was president in 2014.”
In other words, people will say whatever, do whatever, to push their agenda. So let’s talk about the questions I’ve received about the campaign.


How is #ThankASoldier funded?

The campaign is primarily funded from Anakle’s CSR budget, which this year, has been split between supporting organisations offering help to victims of rape and domestic violence, and now, #ThankASoldier. Partners like Andela and Printivo have offered to contribute in kind. Uber has donated free rides. Billboards have also been donated by our sister company, DM2.

Everyone participating in the campaign, including Anakle staff,  is doing it on their own free will.

What is the funding for?

T-shirts, to be given freely to people who participate. This is to help drive awareness. “Thank You” T-shirts are being delivered to military wives and children. Thank You mugs (donated by Printivo), are going to military families. We are also printing custom holiday cards, which will signed by people, and delivered to troops on the frontline.
A concert/party is being organised for military families on the 12th of December, 2015. Everything is being paid for by Anakle. Our partners have also donated gifts/time/effort for this event.

So where do we go from here?

The reality – in the history of humankind, whenever people have tried to make progress, some people would do whatever they can to pull it down. The fact that we have made progress as humans is a testimony to that fact that the people who actually do get things done are way stronger than those who do not!
Supporting the troops goes beyond tweeting a hashtag. It also includes visiting the troops on the frontline, touring the troubled North East, delivering help to soldiers who need them, which I have done. Supporting troops includes standing up for them when the politicians steal funds meant for their equipment, ammo and welfare. Supporting the troops includes speaking up when troops are deployed for unwholesome tasks, which brings the dishonour to our military institutions.

Better to act

My challenge to the critics of #ThankASoldier would be that they move beyond political tweets, and actually provide help to the troops who need them. It’s good to tweet support to the troops, but it is even better to act.
To everyone who is joining us to #ThankASoldier, don’t stop. The troops need you more than you can imagine.


On oil theft, NOI and GEJ should stop being naive

In 1992, a Glencore oil trader got off the plane in Lagos with a briefcase filled with millions of dollars. His mission: meeting with a Niger Delta strongman who had promised a secure delivery of an endless flow of stolen sweet crude.

Late that evening, the strongman appeared at the hotel, and the drinks flowed around over the business discussion. The terms were great – the strongman will divert oil from an NNPC pipeline to a moored barge, modified to carry oil, and transfer same to Glencore tankers. The NNPC and Shell security had all been bribed, so everything is in place for a smooth deal.

For financials, the oil will be delivered to Glencore at 1/3 of market prices, making for an all round beautiful deal, cash and carry.

The oil trader paid a little over $2m in cash and the oil bunkerer left with a promise to call the next morning. He never did. The money disappeared with the strongman, and the oil trader simply became a private man who lost cash to a Nigerian 419er; at least that is the story that the authorities heard.

Following that ‘unfortunate’ incident, oil traders buying stolen crude from Nigeria have become more careful, and tried to make the transactions less risky. Startibg from 80,000 barrels a day in 1992, billions of dollars worth of stolen crude have left Nigeria in the last decade at ridiculously sub-market prices.

To fix the aberration, Nigeria’s President Goodluck Jonathan (aka GEJ) went on CNN to appeal to the international community to help break the trade in stolen crude oil. He has recently been followed on that route by Nigeria’s Finance Minister, Ngozi Okonjo-Iweala.

I see GEJ’s point. As long as people are willing to buy stolen goods, then people are going to be willing to steal and sell. But what has the Nigerian government done to fix problem of oil theft internally before trying to fix the behemoth that is the international oil black market?

Has our government for example, tried to masquerade as oil theives to sell crude in the black market? That would have allowed them to find out who the buyers are, at least at a very basic level.

A market exists for stolen crude because the product exists at cheap prices. Stolen oil is sold at about 1/3 or 1/4 the market price. Because there’s no regulatory encumbrances, taxes or loading fees, no union obstructions or levies, the product becomes even more profitable.

Once out of ‘port’, the oil traders only need to fix up the papers to regularize the product, and they could either put the product in the long market to be sold and resold hundreds of times before delivery, or just head to Ghana to refine the oil. Yes, a huge amount of Nigeria’s stolen crude heads to Ghana to be refined.

To find stolen crude, outside of the sale point, is rather difficult. But forensics could help. For one, crude is not just crude – over 200 types of oil exist, depending on where the oil was drilled, each with distinct signatures.

In order to refine a particular kind of oil, the refinery must be calibrated to match that type of oil. So a refinery setup to refine Bonny Light, one of Nigeria’s sweet crudes, cannot refine Saudi heavy oils without some heavy industrial surgery – an expensive, time consuming operation which is in no way profitable.

Hence, one could easily identify refineries where Nigerian crude is refined. Theoretically, by comparing delivered cargoes to NNPC documents, one could separate legal cargo from any extras, but the oil industry has never been straight forward, so I doubt that would work.

So we are left with one more option: police action. The price of oil, as with most commodities is set by the availability of supply, stability of the source and risk. If oil theft thrives on the availability of cheap premium crude oil, then in theory, if the risk of obtaining the oil increases, and availability is uncertain, then prices will rise.

How do you cause prices to rise? Security forces. If our navy can’t handle it, we could get help or hire private forces – Israel, US or South Africa would do, shoot down a few illegal bunkering operations, sink a ship (oh wait, that’s environmental disaster) – shoot down the ship’s crew as soon as the oil changes hands. Once it becomes too risky to supply or receive stolen crude, the market will disappear. We have seen this work with Somali pirates.

But we can now come to reality. The illegal oil trade is not controlled by rogue militants out to line their pockets and theirs alone. They pay ‘taxes’ to corrupt security agents in the army, navy and police. They bribe NNPC staff and sometimes are bankrolled by politicians. Whole ships have been known to disappear from the custody of our navy, and captured oil shippers have become subject of international diplomatic arm twisting, in which Nigerian officials always give in.

So there we are. The illegal oil market exists because supply is there. Supply exists because our government lets it exist. Our government lets it because officials are benefitting from the trade, and even when they don’t, they are too inept to understand the trade, let alone stop it.

So I have no time for Ngozi Okonjo-Iweala or Goodluck Jonathan’s tears on CNN. You can’t go asking the international community to stop the trade of illegal crude oil, when you have done nothing locally to break that market. If the international community could not stop the trade of conflict diamonds through the Kimberly Process, who says it can fix oil theft? Again, those countries have problems of their own, and shouldn’t be bothered by Nigeria’s latest troubles. Most importantly, the countries the Nigerian government is appealing to have energy needs to meet, so if illegal oil helps them solve energy problems, what is the incentive to stop the trade?

Not too long ago, Nigeria’s Federal Government signed a deal with a former militant commander to take over the security of oil installations in order to reduce oil theft. So far that has not worked out. The theft has increased. One simply cannot keep complaining about the missing cheese, while the rat stands guard over the locker.

So dear NOI and GEJ, the leak is your problem to solve. Stop whining and do your bloody jobs.

The World Needs Her Autobots

autobot_transformers_1440x900An emerging trend I’ve noticed over the last year and half is that entrepreneurs and startup owners are sneering at people seeking paid employment. It’s rather ironic, this turn of events, considering that a few years back, parents and family usually sneered at kids who thought to start businesses, or threatened to disown children who turned down paid employment for the improbable ‘attraction’ of being a business owner.

Entrepreneurship fundamentally is embracing uncertainty, and the average entrepreneur may sneer at the endless routine  of paid employment. The average banker, for example, represents a human bot, doing the same thing over and over again, day after day, week on week, year on year! It is that endless routine that helped make my mind up about going into business – and I was one of the lucky ones who had a pretty interesting job.

Then there’s CCHUB. I remember once going to CCHub to find a developer – my thinking before then was that if there was a  place to find good developers, it would be the hub. Maybe I misunderstood what the hub stood for, or what the hub people thought about paid employment, but after my visit, I felt a little pity for the concept of paid employment and it’s adherents – the bots. The guys at the hub all seemed to mentally spit at the thought of working 9-5 (and more) jobs.

So what’s really wrong about having an autobot job, especially considering the most common flaws of startup entrepreneurs?

  • If we all became entrepreneurs, who will work for our companies?
  • The average entrepreneur often lacks true brick-and-mortar business skills, and needs to be guided or supported by trained managers – where would the managers come from if everyone became a startup owner.
  • Often, the glamorous stories of entrepreneurship conveniently skip those months where there’s no revenue, the zero account balances and the debts to family and friends. Because the market is very volatile, and support systems are lacking, the average entrepreneur needs a family structured in a way which has that support of a regular pay check, when one partner is running a startup.

One of the things I’m very sure about is that the fours years I spent in and out of paid employment help build a foundation for how I currently run my business. If I didn’t learn anything positive in my last job, I did learn how not to run a business, and how not to treat the people who work for me. My last job taught me management, at no cost to myself, and there was no way I would run a team where people are happy (most of the time) to work with me. There are clear differences in the way I run my team, and the way my close friends run theirs, and this is clearly down to our experiences in jobs we had or did not have.

I’m currently sitting here, typing out a blog, deliberately giving the silent treatment to a logistic staff I called up to talk to. I learned that from my former job – say 10 words, and let it sink in with silence, only broken by the sounds of a keyboard.

Steve Jobs was one of the greatest CEOs ever, but he was one of the worst managers who ever lived. It needed autobot managers to keep his team moving and working, because working with Steve made “working in a living hell” the kindergarten of horrible job experience. But he was smart – for the most part of his second coming at Apple, he hired great managers. The best CEOs are probably the ones who are smart enough to hire great staff and managers or who have had experience in autobot jobs.

Recently, I was reviewing the career of Sim Shagaya, founder of Konga.com and DealDey. He’s one of Nigeria’s leading start founders, and one of the few guys Nigeria’s smaller startup CEO would close up shop to go work for. He also has a very impressive CV, don’t let me tell you, check out his LinkedIn. We love SIM because we think he’s cool. But once in his life, the cool Sim was an autobot!

The world is defined by CEOs, but run by managers. A world without it’s autobot managers will be a world full of really angry or depressed people. This is because most startup CEOs are really shitty managers of people. Managing people is a skill that rarely comes naturally, and one of the best ways to gain management is through traditional employment.

It is great that we are beginning to build a startup culture in Nigeria, and young people are aspiring to start and grow businesses, with less protestations by their families. It is also important to note however, that not becoming an entrepreneur is also a very valid career path. I also think every entrepreneur should try working for someone else – the experience is invaluable.

Being an entrepreneur is cool. Very cool. Nothing beats that feeling of seeing something one started from nothing grow into something. That feeling is rather difficult to top. But nothing tops (negatively) that sinking feeling at the end of a month which had no revenue, knowing not where money is going to come from. Startup culture is often a swing between heady highs, and hopeless lows. In the midst of so much uncertainty, of emotional extremes, the world needs her autobots to keep things going smooth and calm like.

And hey, the Autobots, if you really think it through, are the good guys. Life could be much worse, in a world where we also have Decepticons.

The silence you hear, is people making their exit plans

Let’s not be deceived, Nigerians are not eternally accommodating. Events of recent weeks have made a large number of Nigerians reevaluate their continued patience, love and connection to their country. Yes, people have been seen to be quiet and docile about the deaths – the plane crash(es), the bombing, the tanker incidents. The social media isn’t buzzing with bitterness – not as much as we are used to. People seem to have gone on with their lives and seemed to have stuffed the recent weeks into their “shit happens” box.

The common thinking may be that the overwhelming amount of corruption, ineptitude and overall evil in the country has made Nigerians apathetic – and the perceived lack of action from the national leadership may have further fueled this apathy. There may be true.


It may also be true that silence we’re hearing is people finally deciding they’ve had enough of Nigeria and it’s time to move on. People have been so emotionally drained, they can’t expend any more energy on Nigeria, and would rather use that energy to plan their next move.

The reality is that people just cannot get up and leave a country, especially Nigeria, so it’s going to take one to five years to get the full picture, but surely, many Nigerians are making plans to leave.

This country has seen mass migrations before, especially during the military era (read Abacha days), but recent trends had shown that many highly educated Nigerians were returning to their home country with a desire to serve and make the country a better place. Many had come in to take up jobs or set up businesses, while the global economic crisis also forced some to come back home (because when all else fails, home is best).

But now all those high hopes seem dashed. Too much is happening within such a short time, it’s impossible to be reasonable. Even when one was forced home by the recession, it seems now that recession in Europe is better than what is currently happening in Nigeria. So many are dusting up their passports, checking their visa or applying for new ones. The thinking is similar across the board:

I could stay, but can’t expose my family to this nonsense.

My children cannot grow up in this environment.

I just cant…

In all of this, the biggest loser is Nigeria. Some of the smartest people are queuing up to leave the country. When that happens, who will run it effectively? Unfortunately, we’ve been living the answer to that for the over 40 years as a nation. It’s only going to get worse.

Are you building capacity? You could start with your house boy

Image credits: http://calabarboy.com

As I write this, my driver is sitting in the office chill room, reading www.ventures-africa.com and he’s doing quite well. He’s told me a few times this morning how interesting it is, and I believe him.

About a week ago, I noticed the two drivers we have do nothing during their off hours, but sleep. That in itself is not a bad thing, when there’s nothing else to do and your job does not require for you to think, but I was struck by how much time they are wasting sleeping, and wondered if that much time could not be used positively.

I had an idea – make them read.

Know it’s funny, what do drivers know? But I thought about it. These guys can read ok. They never have issues when I send notes to them about things that need to be done, or bank runs. So if they can read the notes, why not newspapers, or finance, or entrepreneurship? I do not want these drivers to be drivers in two years. I want them to be more useful to everyone, including myself.

My mind was made up. I called them in and told them they would have to start reading. Their first responses were classic. Speechless, they stared at me for a moment, wondering what I as up to. I told them again, that I want them to begin reading. They laughed again, but I told them I was serious. I explained to them quickly why I thought it would be good for them, and how it would work.

Simply, the plan was they would read – anything but sports, entertainment or romance. All soft sell stuff was inadmissible. Only real reading would count. At the end of the week, we would do a review of what they had learned over the week. I knew I would likely be too busy to do weekly reviews, so I added a caveat that I could ask for a review at anytime, so they had to keep on writing.

Last week passed and we did no review. Then we had a power problem this morning and a small window opened. I walked into the chill room and called them up. I asked about the reading they had done, and was greeted with muffled laughter. No they had not read anything. On impulse, I handed my iPad to my driver, without asking if he knew how to use one. There was a news piece on Dangote I was reading, so I handed that to him and asked him to read it too, and review.

An hour later, my driver had not returned.

The next time I passed by the chill room, he was hunched over the tablet, reading! I felt a touch of joy when he looked up and I noticed he was reading another article, one on entrepreneurship. He quickly volunteered his response to my unasked question: he thoroughly enjoyed the Dangote news and will unload to me later on.

I asked his driver colleague why he wasn’t reading, and he said he had no time, that there were too many things on his mind. Ok, I thought, I’ll give you what is on my own mind. I explained to him how reading could be the difference between the kinds of problems he had now, and having my kinds of problems. I told him that while my problems are big, I bet he would rather have my kinds of problems than the ones he currently has. He agreed. Again, I went through the conversation of what the difference is, between those rich people and the poor ones – education, knowledge. When I handed him a newspaper editorial to read, he did not refuse.

My own driver at this time ventured to explain what he had read, but I told him to write it down instead. A quick, to the point review. He returned in 20 minutes.

This was his first review:

Dangote want(s) to expand his business and take it to the [next] level, by listing his company on to London Stock Exchange.
By my own understanding, by listing his business to London Stock Exchange he will get more money to expand his business but loss his chairmanship of the dangote groups.
In real sense, it is good for his businesses and his income, because more money will come into the business.

Yes, I was impressed.

I was so impressed, I let him keep the iPad for a few more hours, digesting all he could. When we met again, shortly before I left office, he was ready with all sorts of insights, and conversational topics. He also had questions. For example, what is the meaning of “only you can sell you?” I realized too that my driver could write better than he could speak – so I encouraged him to write his thoughts, as these would help him better organize his thoughts. Since he had a bit of time before we left office, he quickly wrote me another review of three topics. These were even better than the previous one – I am currently thinking of opening up a section on my blog to post his thoughts on.

So what have I learned – I have learned again, that every human has the capacity to be great. Greatness is something everyone is born with – only time and opportunity nurtures some to be greater than others.

Today, I remembered once again, a story I had heard about Neil Blackburn, a former MD of Mobil Producing Nigeria Unlimited (now ExxonMobil). Neil had joined the company as a roustabout, but was so smart and hardworking, when he retired, he was heading one of the most lucrative regions of the global energy company.

My driver is obviously smart. He could be the next *insert big title of choice here*, so the question for me is, how can I help him reach into himself and discover his potentials? Can I be the mentor he needs to become the person he could be?

A passage from his second review read:

(To gain) Self-confidence, you need to have a mentor, and follow his footsteps to achieve your goals.

So if he is ready to take that step, will I be ready to help him? Equally important, if that domestic staff you have is showing crazy promise, would you be ready to help him or her?

One of the things we do in our office is to ensure that our ‘domestic’ staff understand our business. We hold quarterly retreats, where we discuss quarter trends, progress, insights, profits and (God forbid) losses. Our office assistants and drivers attend those sessions too. When we had our recent knowledge event, thy attended too, and we were lucky we had them around, because they made the big money lunch at Eko Hotel justifiable.

If you can’t do anything else, be a mentor. Even if it’s to your gate man, or house boy.

So Jason Njoku got $8m. Now you want to make yours too?

Jason Njoku
Yep, that's him. Copyright http://faraitoday.com/

A few days ago, we got news the Jason Njoku and the Iroko Partners team for $8m in funding. First question a close friend asked was “What are we building? In fact what are you going to build?” I have heard this same question in different forms over the last couple of days. Now I have a question of my own.  Actually, I have questions?

  1. Must you build?
  2. Why are you building?
  3. What are you bulding?

To put these questions in perspective, I’m mostly asking: now that you want to do your own startup because Jason Njoku got $8m in funding (and you want to go get yours too), what exactly are you thinking?

I’m not going to go into the whole argument of what to or not to build, there’s EContent and Afrinnovator for that for that.

I’ll want to point out that Njoku/Iroko did not begin in one day. You just don’t get up to build something because of Iroko – it’s great to feel inspired, and indeed we all are, but there’s a name for jumping in that excited, inspired state to build ‘that app’ just because – it’s called suicide. Maybe there’s a softer name. Maybe it’s knocking your head in with a wooden mallet, which is sure to put out your lights for at least week and half, but it’s just not the thing you’d like to do.

There’s at least a million things to think about in order to build a successful app or startup. You won’t and can’t figure them all out in a day. You will need to put a decent, emotionless amount of work into the thinking process. You’ll need the equivalent of a ballistics resistance test on your idea before you even begin building – you take the idea out to the shed, setup a firing range, unload a few magazines of lead into it. If it survives, take it out again, do same with a business hat on. If it survives, then maybe you can start building.

Why is the business idea so important? In all of this hoopla, it should not be forgotten that Njoku didn’t sell an app or a complex, built up product. What he sold was an idea, a business plan! If your app or idea does not cut the business mustard, you are not going to see a dime. Because the funding is NOT free, funders will need to know that they will make money from their investment – I’m going to emphasize this, funding is AN INVESTMENT. This is why Njoku isn’t closing down his street for a major owambe anytime soon.

Here’s a few thoughts if you’re sure you are ready for that startup.

Be ready to not make money – yet. In fact, be ready to lose money. It’s important to not think your startup will magically start making money from Day 1.

Recognize the local environment. A tip on this is that the biggest impediment to monetization of apps and startups in Nigeria is payment systems. Ask any business minded developer, or startup owners. Until a mainstream payment solution is available for those little payments you need to collect from your app, most apps will not be profitable. Unsurprisingly, the big problem the Iroko team is still trying to nail is the “monetization problem”. The monetization problem has NOT been solved yet!

What to build? You could begin from where you know, where you have strong background knowledge. If you grew up in Alaba, think Alaba. If you know SMS, think SMS. You could then work it backwards, from the known to unknown. Of course this is not the Law of Moses, but it’s a bit of common sense.

Read. It is possible someone may have thought about that bright idea you have and walked away. Do you research. You just may find why the person walked away, or crack the kink that drove the previous idea owner off the land.

What this blog isn’t saying is for you not to build your app or startup – that’ll make me an effing idiot, you see. What it is saying is, think through it before you begin. Don’t do it just because someone else did, or you want to make money like Iroko Partners. Do something ridiculous, that actually makes sense, and maybe then, you can ask Jason how to get funding.