What else can the Kim Kardashian game do (aside waste your time?)

kim-kardashian-hollywood

I would begin by thanking Kim K for attracting your interest to this otherwise boring blog about data and product design. Kim K is indeed mentioned somewhere in this blog, but this is mostly about data, product design and many things in-between.

How do we collect better data to build better products?

This may seem like a simple enough question, because data in itself is a base form. Data is either valid or invalid, but how do we then optimise to make data better?

My idea of better data in the context of product design and marketing is based on experience trying to build a technology business in Nigeria. In developed markets, data has been collected for decades at least, which allows creators build better products. Where data doesn’t exist, it’s arguably easier to collect than in Nigeria.

An example is something as simple street/house numbers. These are things taken for granted in the developed world, and even in parts of the developing world. But in Nigeria, house numbering is pure chaos. Yet, this is an integral part of the logistics and fulfilment system. While Amazon is launching drone deliveries in America that depend largely on existing numbering and GPS systems, Konga literally had to build their own postal service. What would be interesting is Konga’s data on how many times it takes their delivery guys to identify a home to deliver to, and how they do that.

But this inherent chaos is our system is not an accident. It’s not easy to make deliveries because we don’t have house numbers, but because we’re largely a disorganised people. If I may borrow a word, anyhowness is a real thing.

But we need to build products and services, irrespective of this chaos. And we need data to make these products/services work well, because without data, our products and services are cannot operate optimally. So how do we get better data?

I was recently speaking with a technology team at a top 4 bank, helping redo their service design for Internet banking, and we were stuck on whether certain fields on their interface should be displayed at all. Bankers are fun people to work with – they had filled their software with fine banking language, like ‘liens’, ‘facility’ etc, and we’re unwilling to make changes.

So I asked: why are we making these changes?

They answered: because we want our online banking services to appeal to younger customers.

Me: How many young customers understand these big words?

Banker: They do!

Me: I don’t. And I’m not very stupid.

Banker: Well…you should.

Me: Ok, but more importantly, how many of your users, statistically click on those sections of your website, or use the service?

It emerged that it was less than 5 percent. Less than 5% of users accessed a feature, yet we were fighting over it being front centre.

This is the problem. It’s a bigger problem than not having data. Understanding the place of data in the design process is the bigger problem.

The era of assuming when you build, customers will use it just because you built it never existed. Only Apple gets away with that, and that’s because Apple understands great design better than most. Since we’re not Apple, we must behave like we’re not Apple.

A website design for example, is more than just wireframe and new CSS tricks. It’s not carousels and new html5 widgets. Designers must see themselves as the forerunners of intelligent service design. This means they can’t work alone.

Design is a destination which describes the entire customer journey in one location. Hence, if the design doesn’t not understand and properly capture the customer journey, and how the customer interacts with the brand, then the product design is a failure.

We must remember though, that collecting data for product design is not rocket science. Especially for people who already own their platforms, the data is there already. You probably have already collected enough, or could with minor adjustments. The challenge is in asking the right questions, and being honest to self. “What am I currently doing right? Where am I failing, and how can I improve?”

It is very interesting that if we look at things differently, we could completely change the way we see data collection (and their applications to design), mostly from sources which are not very obvious to the user. How do viewing patterns on iRokoTV help Nollywood create better films (which score in the market)? This was an unstated, but critical observation, casually dropped in Jason Njoku’s last blog.

The gaming industry is an example place where data is currently being harvested, with meaningful real life applications. The new Kim Kardashian game could deliver valuable user behaviour data to hotels and popular culture products, TV and entertainment producers; Candy Crush could help psychologists study addiction;
and law enforcement could do very interesting things with Grand Theft Auto data. It could be argued in gaming that building a great product is not an end in itself, but the beginning.

This is indeed the experience we have had over the last couple of years at Anakle, but the last 6 months have been the most interesting. While I was out being notorious for building the Bride Price app, our servers were quietly collecting various kinds of data (which was one of the reasons the app was designed in the first place). We were lucky to have a few million interactions to play with, and when the various data points were reviewed, the emerging patterns provided very interesting feedback.

For example, returning female users tended to score higher marks in the quiz. Does that tell anything? Imagine that a user had scored N200,000 in the first taking of the quiz, then returned to take it – the pattern was that most returning users ended up with higher scores. What were the most popular skin tones in a given location? What image of themselves did users see in their minds? But these are the more obvious pieces of information users left behind, without filling any forms.

Most of the data we collected is currently helping our team design a more serious, real life product, and we’re approaching the product design with a lot more confidence than we had a few months ago.

For our advertising team servicing clients in various industries, it is an advantage that we are able to predict user behaviour. While hypotheses are good, real data allows us to walk into battle with a more significant amount of confidence.

Users don’t have the time to fill our surveys, and most times, when people actively fill surveys, they are more inclined to put their best foot forward. I believe we would find more valuable data by hacking passive user activity to collect real life data. Of course nothing I am saying here is new. While some of us are only waking up to the perversity data in the design process,  Silicon Valley perfected this model decades ago. But in Africa, we need to get started too, as a mainstream model.

You may have noticed the rambling nature of this blog. I noticed too. I haven’t blogged in a while and the rust is obvious. I will try to do better in the coming months.

 

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Presentation tips for entrepreneurs…and everyone else

This will not be a typical post from me. And no, I’m not a life coach, or any kind of coach.

Credits: whitehotcenter.com
Image credit: whitehotcenter.com

A couple of months back, I attended a pitch even at CCHUB and remarked how entrepreneurs needed to learn presentation skills. As of then, my thinking was that there are many resources out there that local ‘presenters’ could read up and self help. Well, I decided to write up a few tips of my own, when I witnessed a particularly horrible presentation from a guy with a decent product who really should have made a sale on the merit of the product, but lost the pitch on account of an presentation quality.

So here’s my made-for-the market presentation tips for entrepreneurs. How does one make a good presentation in these parts:

Invest in a very sharp suit.

Research shows that good looking people are more likely to be hired at interviews – we can advance that and say sharp looking people get more attention. No, seriously, buy a suit. You have to look the part; look like you belong.

It may not ultimately win your pitch, but you are better off if your audience spends more time admiring the cut of your lapel than getting turned off because you look like you don’t belong with the money you’re pitching for. By the way, this is a $100 problem. If you can’t invest that much in your appearance, you client probably shouldn’t trust you with his money.

If you do invest in that suit, there no need to spoil it by not wearing the right belt – I’ve seen way too many people wear great suits and spoil the picture with a raggedy looking belt or tie. Please don’t. Rather than wear a silly tie, lose the tie completely. It’s in vogue anyway. Sensibly sharp colours are great for ladies, but I’m not sure my style guide is adequate for all genders, so I’ll let that slide.

Invest in non-cheesy ice breakers.

Most people who are coming into presentations where you’re asking for money, or trying to sell a product, come with a prefabricated NO. Your job usually is to turn that no into a yes. A great way to begin your presentation is to warm things up, in order to get your audience to relax. An on-the-spot joke is often a great idea, but of course that joke should be that, a joke. Any icebreaker which reflects negatively on your listener is an unnecessary yellow card. Self deprecating jokes work great if they’re actually funny. Better your audience laughs at you, than at the boss at the head of the table.

Pretty presentations work.

Remember that 100 slide presentation which showed your product idea in great detail, and would leave no doubt in the mind of the audience by the time you’re done? Well, it’s time to ditch it. Spend some time to compress your thoughts into a few slides – go heavy on bullet points, quick data and visual aids. Keep the colors pretty. (I’m a big fan of minimalist presentation slides, and would recommend that everyday.)

That truck load of text your audience really needed to see? Well, that’s why you’re standing out there. Talk. Present.

If it really bothers you, prepare two presentation decks – one for the presentation, and one to give to your audience after you are done.

Keep eye contact. 

Let’s assume you were trying to sell an idea or product. The most important people you would want to talk to are: i) the guy who signs the cheque, and ii) the guys who can influence to get the cheque signed. Identify these people quickly an drake sure you keep your eyes focused on them at least 60% the time. You are not presenting to a room full of people, you are presenting to a few people who need to get you where you want to go. Yes, you need hallelujah moments when you speak to the entire room, but keep your focus on the important people.

Build participation

Remember that marketing book that said the best way to sell is to keep your customer interested? The 1120 pages may have seemed like bullshitting, but they were right. Engage with your audience. Get them to become part of your pitch. Use local illustrations, draw parallels and explain in simple language which allows the audience to go beyond understanding you to seeing your perspective. Use questions and activities to build interaction and engagement.

If your customer, the boss, takes it upon himself to explain part of your product to one of his staff who seems ridiculously slow, or if one of the influencers (remember them?) volunteers to explain to the boss in office vernacular, you are on track.

Keep it sharp

No, a super long, fact laden, stat heavy presentation won’t leave everyone clear about what you have to sell. It’s a little worse than that long deck you were asked to trash. Keep your presentation short and to the point. If anything is going to keep you going for long, it should be your audience asking interesting questions.

Know your stuff

See what I did there? I kept the most important tip of them all for last. And yes, it is what it says. Know your stuff. If you get your sharp suit, break ice really nice, build a colourful deck and kept all the eye contact in the world, without knowing what you’re talking about, you probably should get your butt kicked out of there.

I admit, not every pitch will result in a sale, but if you make a really good pitch, you will definitely get noticed. No, I’m not going to count the number of times we’ve been offered more than our team asked for, or got job offers, on the back of good presentations. Kindly make your own suggestions in the comment section. Thank you.

The World Needs Her Autobots

autobot_transformers_1440x900An emerging trend I’ve noticed over the last year and half is that entrepreneurs and startup owners are sneering at people seeking paid employment. It’s rather ironic, this turn of events, considering that a few years back, parents and family usually sneered at kids who thought to start businesses, or threatened to disown children who turned down paid employment for the improbable ‘attraction’ of being a business owner.

Entrepreneurship fundamentally is embracing uncertainty, and the average entrepreneur may sneer at the endless routine  of paid employment. The average banker, for example, represents a human bot, doing the same thing over and over again, day after day, week on week, year on year! It is that endless routine that helped make my mind up about going into business – and I was one of the lucky ones who had a pretty interesting job.

Then there’s CCHUB. I remember once going to CCHub to find a developer – my thinking before then was that if there was a  place to find good developers, it would be the hub. Maybe I misunderstood what the hub stood for, or what the hub people thought about paid employment, but after my visit, I felt a little pity for the concept of paid employment and it’s adherents – the bots. The guys at the hub all seemed to mentally spit at the thought of working 9-5 (and more) jobs.

So what’s really wrong about having an autobot job, especially considering the most common flaws of startup entrepreneurs?

  • If we all became entrepreneurs, who will work for our companies?
  • The average entrepreneur often lacks true brick-and-mortar business skills, and needs to be guided or supported by trained managers – where would the managers come from if everyone became a startup owner.
  • Often, the glamorous stories of entrepreneurship conveniently skip those months where there’s no revenue, the zero account balances and the debts to family and friends. Because the market is very volatile, and support systems are lacking, the average entrepreneur needs a family structured in a way which has that support of a regular pay check, when one partner is running a startup.

One of the things I’m very sure about is that the fours years I spent in and out of paid employment help build a foundation for how I currently run my business. If I didn’t learn anything positive in my last job, I did learn how not to run a business, and how not to treat the people who work for me. My last job taught me management, at no cost to myself, and there was no way I would run a team where people are happy (most of the time) to work with me. There are clear differences in the way I run my team, and the way my close friends run theirs, and this is clearly down to our experiences in jobs we had or did not have.

I’m currently sitting here, typing out a blog, deliberately giving the silent treatment to a logistic staff I called up to talk to. I learned that from my former job – say 10 words, and let it sink in with silence, only broken by the sounds of a keyboard.

Steve Jobs was one of the greatest CEOs ever, but he was one of the worst managers who ever lived. It needed autobot managers to keep his team moving and working, because working with Steve made “working in a living hell” the kindergarten of horrible job experience. But he was smart – for the most part of his second coming at Apple, he hired great managers. The best CEOs are probably the ones who are smart enough to hire great staff and managers or who have had experience in autobot jobs.

Recently, I was reviewing the career of Sim Shagaya, founder of Konga.com and DealDey. He’s one of Nigeria’s leading start founders, and one of the few guys Nigeria’s smaller startup CEO would close up shop to go work for. He also has a very impressive CV, don’t let me tell you, check out his LinkedIn. We love SIM because we think he’s cool. But once in his life, the cool Sim was an autobot!

The world is defined by CEOs, but run by managers. A world without it’s autobot managers will be a world full of really angry or depressed people. This is because most startup CEOs are really shitty managers of people. Managing people is a skill that rarely comes naturally, and one of the best ways to gain management is through traditional employment.

It is great that we are beginning to build a startup culture in Nigeria, and young people are aspiring to start and grow businesses, with less protestations by their families. It is also important to note however, that not becoming an entrepreneur is also a very valid career path. I also think every entrepreneur should try working for someone else – the experience is invaluable.

Being an entrepreneur is cool. Very cool. Nothing beats that feeling of seeing something one started from nothing grow into something. That feeling is rather difficult to top. But nothing tops (negatively) that sinking feeling at the end of a month which had no revenue, knowing not where money is going to come from. Startup culture is often a swing between heady highs, and hopeless lows. In the midst of so much uncertainty, of emotional extremes, the world needs her autobots to keep things going smooth and calm like.

And hey, the Autobots, if you really think it through, are the good guys. Life could be much worse, in a world where we also have Decepticons.

So Jason Njoku got $8m. Now you want to make yours too?


Jason Njoku
Yep, that's him. Copyright http://faraitoday.com/

A few days ago, we got news the Jason Njoku and the Iroko Partners team for $8m in funding. First question a close friend asked was “What are we building? In fact what are you going to build?” I have heard this same question in different forms over the last couple of days. Now I have a question of my own.  Actually, I have questions?

  1. Must you build?
  2. Why are you building?
  3. What are you bulding?

To put these questions in perspective, I’m mostly asking: now that you want to do your own startup because Jason Njoku got $8m in funding (and you want to go get yours too), what exactly are you thinking?

I’m not going to go into the whole argument of what to or not to build, there’s EContent and Afrinnovator for that for that.

I’ll want to point out that Njoku/Iroko did not begin in one day. You just don’t get up to build something because of Iroko – it’s great to feel inspired, and indeed we all are, but there’s a name for jumping in that excited, inspired state to build ‘that app’ just because – it’s called suicide. Maybe there’s a softer name. Maybe it’s knocking your head in with a wooden mallet, which is sure to put out your lights for at least week and half, but it’s just not the thing you’d like to do.

There’s at least a million things to think about in order to build a successful app or startup. You won’t and can’t figure them all out in a day. You will need to put a decent, emotionless amount of work into the thinking process. You’ll need the equivalent of a ballistics resistance test on your idea before you even begin building – you take the idea out to the shed, setup a firing range, unload a few magazines of lead into it. If it survives, take it out again, do same with a business hat on. If it survives, then maybe you can start building.

Why is the business idea so important? In all of this hoopla, it should not be forgotten that Njoku didn’t sell an app or a complex, built up product. What he sold was an idea, a business plan! If your app or idea does not cut the business mustard, you are not going to see a dime. Because the funding is NOT free, funders will need to know that they will make money from their investment – I’m going to emphasize this, funding is AN INVESTMENT. This is why Njoku isn’t closing down his street for a major owambe anytime soon.

Here’s a few thoughts if you’re sure you are ready for that startup.

Be ready to not make money – yet. In fact, be ready to lose money. It’s important to not think your startup will magically start making money from Day 1.

Recognize the local environment. A tip on this is that the biggest impediment to monetization of apps and startups in Nigeria is payment systems. Ask any business minded developer, or startup owners. Until a mainstream payment solution is available for those little payments you need to collect from your app, most apps will not be profitable. Unsurprisingly, the big problem the Iroko team is still trying to nail is the “monetization problem”. The monetization problem has NOT been solved yet!

What to build? You could begin from where you know, where you have strong background knowledge. If you grew up in Alaba, think Alaba. If you know SMS, think SMS. You could then work it backwards, from the known to unknown. Of course this is not the Law of Moses, but it’s a bit of common sense.

Read. It is possible someone may have thought about that bright idea you have and walked away. Do you research. You just may find why the person walked away, or crack the kink that drove the previous idea owner off the land.

What this blog isn’t saying is for you not to build your app or startup – that’ll make me an effing idiot, you see. What it is saying is, think through it before you begin. Don’t do it just because someone else did, or you want to make money like Iroko Partners. Do something ridiculous, that actually makes sense, and maybe then, you can ask Jason how to get funding.

Nigeria: The Technology Future, Education & The Lower 60%

I will begin by saying this post has a yet unwritten prequel. My earlier intention was to take on my understanding of ‘functional education’, before this, but I will get to writing that soon. For now, I’ll focus on building the tech economy for the future, and how the chief with a foot long chewing stick holds the future of the tech based economy in Nigeria.

I would also like to warn that this post is NOT about the top 5% – if you believe Lagos in the rest of Nigeria, you probably should not be reading this.

A few weeks ago, I visited CCHub for the first time to attend the pitching event for  #TechInEd, an event which focused on technology developed for use in education. I was really interested in the #TechInEd for two reasons:

  1. Recently, Apple had launched a project which would increase the use of iPads for education – I wanted to see what our own developers were thinking in that direction
  2. Every Sunday, I dress in my most ‘unfavourite’ pair of jeans to church, where I take care of 30 – 40 children – I wanted to see if the pitches would have anything that would interest the kindergarten teacher inside of me.

The TechInEd was revealing – there are serious thinkers out there, but I came away with this feeling that the startups out there are mostly thinking about the top 15%. Of course as the business man in me has nothing against developing for the top 15%, but the event being about education (and there exists this healthy bias on my part about education, especially education in the lowest 50%), I couldn’t help but feel a little disappointed that my ‘constituency’ seems to have been overlooked.

Many of the apps on display at #TechInEd seemed to be targeted at “lego, BMX and PS3” club, kids with regular access to computers, and the internet. While these may become viable, profitable businesses, my personal biases in the field of education app development mean that if an app makes money, but does not solve the problem of tech education, then it’s a failure. Much as there is an education deficit in Nigeria, that deficit has not place in the Lekki *Insert first world country name* School, where kids play PlayStation Portable during break periods. The deficit is live and breathing in the local primary school, scattered in everyone’s village around the country, and that’s where my every thought about technology education goes.

Now why am I so interested in technology education in the local schools and communities? (Please note, the cross from #TechInEd apps to technology education is intended – they’re intrinsically linked for me, you see?) Because over and over, I have heard people talk about growing technology in Nigeria, how the future is technology, and how this future would be driven by mobile apps deployed in education. The allusion that mobile apps are going to help us build capacity for a tech based economy of the future, I believe is a fallacy.

I have nothing against mobile apps, and truly believe they have a place in the future.

However, the lowest 50%, much as we want to believe, won’t get computer literate on mobile apps. Yes, information will be accessed on mobiles, but I still don’t see a future where my iPad replaces my PC as my coding station. If rural children will have to take over the tech future, then they have to have access to real computers. If we want to bring technology into education, for me, it’s the simple nuts and bolts act of teaching basic computer usage at the most rudimentary level. This thinking is one I’ve had for the last eight years.

To test my thinking, I did something crazy.

In 2008, I went with a few friends of mine into a local community to conduct what later turned out to be my first experiment in rural computer literacy. We had earlier met with the leadership of a local church to give us space and let us teach basic computing to local children in the community. These children were ones who previously have no experience with computers. The idea was simple, give opportunity to these children to experience the same knowledge that children in the fancy schools has access to.

We had one university graduate, an undergraduate, 3 secondary school students and a bright cousin of mine in primary 4 at the time, armed with two desktops computers, two laptops and a handful of accessories. Classes started in the open church auditorium. No fancy tables, just pews, dusty floors and a handful of very excited kids.

The challenges of the first two days was getting the fear of new technology out of these kinds, who were too afraid of ‘spoiling the computer’ to do more than stare at the equipment, but once that fear had been dispelled, wonderful things happened. These children, who mostly had only seen computers from a distance, were typing, drawing and generally kicking butt with Windows.

We had earlier explained how the computer works, and what a wonderful piece of work the CPU is, and a day later, every child wanted to see what the insider of the CPU looked like. So we dismantled the white box and pushed and pulled a few things, and the kids put them back, put the equipment back together under supervision, and put the PC back on.

The best part of the one month was when we introduced the best performing children to the Internet. It was the wow moment of wow moments. Email to them, was magic and an hour into training, my box was flooded. I got a few of my friends to write regularly to these kids, and the facts that they could sit in an internet cafe, write to someone in America, a real person, and the person wrote back in an email was unbelievable to them. Every once in a while, I still receive an email from one of those kids.

So then I realized, building a critical mass for a technology based economy is very simple. It’s simply dependent on if we can get a whole generation of kids prepped to provide a fertile ground for this to grow.

At this point, you may want to read this

A 15 year rural program, which ensures every kid in primary school can use a PC will build the base. Tree shaking tests can bring out the real gems who will go on to special scholarship trainings, but if every child, irrespective of where they come from  – ijebu ode, or Atan Onoyom, can use a computer, a whole new world opens up.

No, don’t flag off huge money guzzling programs. Semi-nomadic, community supported programs can work if the right consultation is done.The future is dependent on whether we can build a knowledge based economy, driven by functional education (there again, a reminder to write that prequel). We may need to use equipment share programmes, and nomadic teachers to compensate to teacher deficit, but it can be done.

Public education is broken, but technology can bridge that gap. Local governments, churches and local communities are strategic to achieving the target of a technology driven economy – yes, the illiterate chief with the foot long chewing stick if the future of technology.

Truth is the concept is possible. If we can export Yahoo Yahoo, getting worldwide infamous in the process, then a movement can build something positive to export to the world. If teenagers are learning Yahoo in cyber cafes, then we can channel that energy into building an economy which will allow even the poorest of us, if they have the right aptitude, get opportunities to do something really great.